Web 4.0: The Era of Online Customer Engagement

You see, as quickly as social media got here, the times they are a changin’.  We’re moving into the era of Web 4.0.  In case you missed Web 1.0-3.0, here are the periods loosely defined:

• Web 1.0 (1997-2003): Content creation by the few; web participation is a luxury; software on the local machine; product pages and limited e-commerce; desktop computers.
• Web 2.0 (2004-2006): Content creation by the many; web participation is a privilege; advent of social; software local and web-based; everything commodity can be purchased online; desktop computers and mobile phones.
• Web 3.0 (2007-2011): Content creation by the majority; web participation is a right; social layers horizontally available; software in the cloud; e-commerce overtakes offline retail; desktop computer, mobile phones and tablets.
• Web 4.0 (2012-???): Meaning creation by the majority; web participation is a necessity; customer engagement ennoblement; operating system (OS) in the cloud; ‘considered purchase’ products and services (once thought only saleable offline) join the Internet party; desktop computer, mobile phone, tablets and iTV; augmented data layers.

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